Be its sunglasses, smartphones, or wristwatches; individuals seek exclusivity in every product they buy. As a result, personalization is booming globally and has transformed into a whole new market. With growing demands for bespoke products, companies are opting for mass customization to serve their customers better.
Companies can gain a competitive edge by establishing a mass customization process to faster meet their customers’ demands. For achieving shorter turnaround times, 3D printing plays a massive role in the entire process. With a strong urge to own unique products and social media influence, custom mass production is the future.
What Is Mass Customization?
It is a production strategy that offers products as per the requirements of individuals or small groups. Instead of delivering personalized products to each customer, mass customization focuses on serving the masses with standard products and customizing them according to their needs.
The image is used for illustration purposes. Karv Automation is not the owner or creator of the image. (Image Source: eMotion Tech on Unsplash)
The principle of customization has been present among industries for years now. And today, companies are leveraging 3D printing for mass customization to gain an edge over their competitors. In addition, mass customization improves customer retention rates and helps companies build a loyal base of buyers.
With additive manufacturing, businesses can establish a faster mass customization process which helps them reduce costs. Moreover, the versatility of 3D printers gives a lot of room for experimenting and gaining insights into product development.
Why Is Mass Customization Pivotal for Businesses?
Customers are seeking unique products which can help them stand out from the crowd. Companies should be ready with their 3D printing mass-customization strategies to offer custom-made products. The trend of personalization is not limited to a particular generation, as it has gained the attention of people of all age groups. If companies want to acquire new customers, they need to tailor-made products according to their needs.
Before adopting any mass customization strategy, companies must check whether an individual or a group will pay more for personalized or standard products? Additionally, they should also consider the number of units that need customization for each client’s order. For streamlining mass personalization, 3d printing manufacturing eases the job. As it also saves costs, businesses can focus on improving their profitability.
Leveraging 3d Printing for Mass Customization
Companies can seamlessly produce exclusive bespoke-made products using 3d printing technology. 3D printing enables businesses to experiment with their products and try new things without spending extra on product development. Moreover, they can also design different prototypes before finally settling on one product.
3d printers are best suited for manufacturing customized jewellery, electronics accessories, smartphone cases, drones, musical instruments, etc. In addition, it’s an excellent fit for producing items that come in several pieces which need to be assembled. With 3d printing, mass customization is more about giving customers access to tools and resources than removing all barriers between consumers and producers.
As there is no need for tooling, additional equipment expenditure, companies can quickly set up their assembly line to deliver bespoke-design items. Moreover, with the growing demand for this trend, several 3d printing companies offer affordable product personalization services.
Benefits Of 3d Printing for Mass Customization
3d printing or additive manufacturing brings in several critical advantages to companies for mass customizations, including:
- Companies can deliver a unique customer experience
- The faster turnaround time to produce end products
- Higher profit margins as the upfront investments are minimum
- 3D printing establishes an agile development process
- Robust quality control and on-demand improvisation
Mass customization will help companies gain an edge in their competitive market, and 3d printing will act as a catalyst. We will see more mass personalization tactics going mainstream in the upcoming years due to higher consumer demand. You can also take advantage of 3d printing in mass customization and grow your customer base.