As businesses continue to face stiffer competition, they turn to new and innovative ways to improve customer experience. Augmented reality is one such technology gaining traction in the business world.
If you are new to augmented experience and wonder how it can improve the overall experiences of your customers, we’ve got you covered. However, before we explore the benefits of AR for CX, let’s look at AR in brief.
What is AR?
AR is an interactive experience that overlays digital content on top of the real world. This digital content can be anything from text, videos, and images to 3D objects. With AR, businesses can create immersive experiences for their customers beyond what’s possible with traditional web or mobile apps.
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Augmented reality for business is not a new concept. However, it has only recently become more accessible and affordable with the advancement of AR technology. Today, businesses of all sizes can use AR to create unique and engaging customer experiences.
Why Should Businesses opt for AR?
Today, the entire customer experience is about engagement. So how can businesses make their customer’s journeys more interactive and engaging? It is where AR comes in. AR provides a way for companies to interact with their customers completely new. AR business solutions can be used to create a wide variety of customer experiences, including:
- Product Education and Demonstrations: With AR, businesses can show customers how products work more engagingly and interactively. It can be beneficial for complex or high-value products.
- Interactive Product Catalogues: Instead of browsing through a static catalogue, customers can use AR to view products more realistically.
- In-Store Navigation: Customers can use AR to navigate large stores or complex product displays easily.
- Virtual Try-On: Customers can use AR to see how they’d look in different outfits or styles without trying them on.
- Customer Service: AR is ideal for providing customers with support in real-time. It can include anything from answering customer questions to giving product demonstrations.
How Augmented Reality Enhances Customer Experience?
AR helps businesses improve the customer experience at all touchpoints and improve the retention and repeat rate. Some of the critical aspects are:
It Makes the Buying Process Easy
Augmented reality apps help businesses by providing an easy way for customers to buy products. With AR, customers can scan a product to get more information or even purchase it directly from the app. As a result, it makes the buying process faster and easier for customers.
Offers Real-Time Information
AR technology provides real-time information to customers about products, services, or the company itself. It helps businesses build trust and transparency with their customers. For example, during the buying process, customers only need to scan the product, and they will be able to see all the relevant information about it.
It Creates a Personalised Experience
Augmented reality helps businesses create a personalized experience for each customer. Companies can cater to the customer’s experience according to their needs and preferences. For example, companies can use AR to show customers different product options depending on their budget or style preferences.
Self-Service And Support
Augmented Reality for businesses is a boon to provide customers with self-service and support. For example, businesses can use AR to answer customer questions or provide product demonstrations. In addition, AR helps companies save time and resources by not waiting for a customer service representative to become available.
An Augmented Reality App Saves Time
Using a business’ dedicated AR application, customers can scan products to get more information. It eliminates the need for buyers to search through a website or call support. Thus, it saves time for both the customer and the business.
AR Use Cases in Businesses
Augmented reality in business is a catalyst that empowers companies to do more in less time and drive more profitability; some of the use cases are:
Furniture Industry: AR gives customers the ability to visualize how a piece of furniture would look in their home before they purchase.
Automotive Industry: AR interactively provides customers with a virtual experience of a car. It helps customers decide if the vehicle is right for them before purchasing.
E-commerce: AR is a perfect platform to provide an interactive experience for customers while browsing through an online store. As a result, it helps businesses increase sales and conversion rates.
As businesses strive to provide better customer experiences, augmented reality is becoming an increasingly important tool. AR can aid companies to improve the customer experience by making the buying process easier and providing real-time support. With its many benefits, it’s no wonder that businesses are using AR to enhance the customer experience.